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Web Design by Melissa George.
Copyright by Umatilla County Cultural Coalition, 2005.
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The Umatilla County
Cultural Plan
GOALS, STRATEGIES
& PERFORMANCE MEASURES
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Goals, Strategies, and Performance Measures
The goals, strategies and performance measures are
intended for 2004-09 implementation. All goals and strategies
assume that funds will be made available to the Umatilla
County Cultural Coalition for re-granting to qualified projects.
The goals are listed by order of priority and decisions will be
made in that order for the first year, depending upon
proposals received. The Plan’s goals and benchmarks will be
reviewed and updated on an annual basis, based upon
community needs and available dollars.
[Note: For the purposes of this Plan, the term “arts” refers to
multi-disciplinary arts, including but not limited to visual,
performing, music, writing, etc.]
Goal 1. Enrich the Arts, Heritage and Humanities through effective
communication that brings people together.
Strategy 1: Enhance county-wide networks
Quantitative Benchmark: Develop and fund a county-wide website for the
dissemination of cultural information.
Qualitative Indicators of Success:
Improved arts, heritage and humanities communication in the county-wide
community by increasing the number of hits on the website. Greater awareness of
events. Reduction in scheduling conflicts.
Goal 2. Develop awareness and provide opportunities to experience heritage,
arts and humanities.
Strategy 1: Increase exposure in schools (kindergarten through 12th grade),
including but not limited to the following means:
- · Artists in the schools
- · Guest speakers
- · Tours and field trips
- · Curriculum development
- · Youth voice and participation in developing programs
- · Promotion of extra-curricular and community events
Strategy 2:
- Cultivate life-long learning opportunities
- · Nurturing artists
- · Nurturing the creative process
- · Expanding the world view by connecting to resources beyond our
communities.
Quantitative Benchmark: Support financially four new projects designed to
develop awareness and provide opportunities to experience heritage, arts and
humanities.
Qualitative Indicator of Success:
Increase involvement of schools in developing awareness and cultural
opportunities for youth.
Increase coordination of and utilization of resources to maximize attendance at
cultural events.
Goal 3. Inventory and/or preserve historical materials and sites.
Strategy 1: Reclaim local artifacts
Strategy 2: Collect and preserve historical documents
Strategy 3: Capture and organize oral histories
Strategy 4: Inventory and care for historic trees
Strategy 5: Inventory and preserve Umatilla County’s historical sites and
architecture.
Quantitative Benchmark: Support two projects designed to collect and
preserve local history.
Qualitative Indicator of Success: Greater awareness of or accessibility to
historical
resources.
Goal 4. Develop aesthetic components that enhance quality of life in
communities.
Strategy 1: Inventory current public art
Strategy 2: Promote development of public art, beautification projects, and
cultural identity branding.
Quantitative Benchmark: Support two projects designed to inventory and/or
develop aesthetic components of the communities.
Qualitative Indicator of Success: Greater awareness of and accessibility to
public art.
Goal 5. Develop adequate venues for the Arts, Heritage and Humanities.
Strategy: Support efforts to provide and maintain adequate cultural facilities
throughout county.
Quantitative Benchmark: Provide at least one project that supports the
provision and maintenance of adequate cultural facilities for the arts, heritage and
humanities throughout the County.
Qualitative Indicator of Success: Improved maintenance of cultural facilities.
Goal 6. Create a greater awareness of the Oregon Cultural Trust, the Umatilla
County Cultural Coalition and its grants program.
Strategy 1: Conduct annual awareness campaign.
Strategy 2: Maintain an ongoing Umatilla County Cultural Coalition that
represents Arts, Heritage and Humanities.
Strategy 3: Solicit projects that meet the goals of the Umatilla County Cultural
Plan.
Strategy 4: Disburse funds in support of projects that meet the goals of the
Umatilla County Cultural Plan.
Strategy 5: Publicize the awards. Make an annual report to the Umatilla County
Commissioners and to the Oregon Cultural Trust and to the public through the
media.
Quantitative Benchmark: Present information through media, direct mailings to
cultural organizations, website, etc. at least once annually.
Qualitative Indicator of Success: Increased financial support of the Cultural
Trust and sufficient funds to maintain the programs.
